Wednesday, September 10, 2008

Find Out Who's Talking About You on the Web

Use Google Alerts to Find Out When and Where You're Mentioned on the Web

The folks at Google have invented a lot of useful features to their world-famous search engine. One very handy tool for tracking where you’ve been mentioned on the Web is Google Alerts.


With Google Alerts, you’ll receive periodic email notifications (once a day, once a week, or in real time) when search terms you monitor appear on the Web or in the news. This helps you stay on top of what people are saying about you or your company -- and what they’re saying about your competition or other areas of interest.


Creating a Google Alert is easy: go to On the form that appears, fill out the required fields and select some options from a few drop-downs. That's it! You're ready to go, and your requested notifications will soon start arriving in your inbox.

Say your company is called Hot Dog Industries. Here’s how you’d set up an alert:

By selecting "Comprehensive," you’ll find every mention in the news, on the Web, in blogs, in videos, and in Google Groups discussions.


John Jantsch at Duct Tape Marketing has some recommendations for refining Google Alerts to track different search parameters. Check them out here.


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